Open the future with a leading packaging company
'Open the future' is our global brand campaign which focuses on delivering customer growth through insight and innovation.
It draws on the company’s global experience across packaging, paper and sustainability to help solve real-world problems, based on deep consumer insights.
This strategy focuses on delivering customer growth through insight and innovation, reflecting the continued battle for brand owners to win that all-important First Moment of Truth, where shoppers choose one brand over another. It delivers the deepest insights programme ever seen in the packaging industry and network of customer experience centres around the world.
Below we demonstrate how customers across the world have worked in partnership with Kappa Rus to create innovative solutions which have driven commercial success.