‘Kappa Rus’ JSC participated in the Global Fresh Market 2023 international exhibition held on November 7–9 at the Gostiny Dvor Exhibition Complex in Moscow.
The ‘Global Fresh Market: Vegetables & Fruits’ is a specialised B2B exhibition for producers and participants in the fruit and vegetable market. It brings together business representatives and government officials, facilitating direct negotiations and the exchange of expertise among professionals from various sectors.
During the business program of the exhibition and forum, Kappa Rus gave a presentation on the ‘Fruits and vegetables also require creative packaging’ topic, sharing the company’s experience in creating packaging that not only ensures product safety and appealing shelf placement but also highlights the freshness and naturalness of the contents.
‘Our participation in the exhibition gave us the opportunity to present our perspective on conventional packaging and showcase its potential from a different viewpoint. We firmly believe that incorporating creative solutions in the packaging of fruits and vegetables can assist manufacturers in drawing attention to their products,’ noted Kirill Mostolygin, the Innovation Manager at the company.
